The short answer
Instagram and Facebook campaigns reach sales reps who aren't actively looking. Candidates respond via WhatsApp, where AI checks their answers against your hard requirements. Those who qualify appear in your overview. Those who don't receive an automatic rejection. You decide who you invite.
Discuss your vacancy, our approach and your recruitment fee. A no-obligation, 30-minute conversation.
Why recruit sales staff through social media?
Sales reps aren't always actively looking for a new job. They are on Instagram and Facebook every day. A targeted campaign reaches people who are passive but open to a good offer. People who would never have seen your vacancy on a job board.
You can target by region, age, and behavior. That makes Instagram and Facebook well suited for sales roles: your audience is broad, the campaign is specific. Fictional example: a telecom provider in The Hague is looking for three field sales representatives for business clients. They run a campaign on Facebook and reach people in the region with relevant sales experience. That reach doesn't exist on a job board.
How the WhatsApp screening works
Whoever clicks on the ad starts a conversation via WhatsApp. The AI asks questions based on the requirements you set in advance: work experience, availability, region, expected salary. The answers are checked against your hard requirements.
Does a candidate fall short? The AI automatically sends a polite rejection. Does someone qualify? That candidate appears in your overview. You don't have to wade through a stack of CVs to find that out.
What you see in the cockpit
For each candidate you see a profile, the given answers, and a score based on your criteria. A CV is optional. If you want to know more about a specific candidate, Cockpit provides suggested follow-up questions from within the system.
The invitation, the interview, and the final hire are all yours. We don't send you a stack of CVs to judge yourself. You only see the people who demonstrably meet the requirements you specified.
From explanation to your practice
Source and editorial note
This article offers practical considerations. Examples are fictional, not client results or forecasts. The source below provides broader context, not evidence for a particular Red Rocket outcome.
Frequently asked questions
What does recruiting sales staff through Red Rocket cost?
Red Rocket works on a no cure no pay basis. For a successful placement you pay a fee starting at 11% of gross annual salary. The media budget for social campaigns falls under separate terms. In a conversation you get an exact price for your vacancy, with no surprises afterward.
Can the AI guarantee that candidates hold the required certificates?
No. The AI checks candidates' answers against the requirements you specified. Whether someone actually holds the required certificates or qualifications, you verify yourself during the rest of the selection process. We do not provide legal guarantees about qualifications.
