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Teka Kranen / Client story

Seven crane operators. In ten weeks.

Reaching a specialist audience and pre-qualifying on experience, certifications and availability.

Teka Kranen
new crane operators
7
lead time
10 weeks
qualification
WhatsApp
01

The brief

Teka Kranen needed experienced crane operators. Existing recruitment channels weren't producing enough suitable candidates.

02

The approach

Targeted social campaigns put the role in front of people already in work. During the campaign, following up every response by phone proved too time-consuming. WhatsApp qualification was added, with questions on experience, certifications and availability.

03

The result

The existing case documents seven new crane operators in ten weeks. The main process improvement is qualifying candidates before personal follow-up begins.

04

What this means for your recruitment

The lesson from this collaboration is that reach and qualification need to work together. This historical case does not measure the current Cockpit. Today, we connect campaigns, your organisational context, AI qualification and insight in Cockpit; the employer handles the personal follow-up and makes the hiring decision.

05

Collaboration and fees

Red Rocket normally works on a no cure, no pay basis, starting at 11% of annual salary for a successful placement. We agree the exact percentage, salary basis, advertising budget and terms in advance. This describes the current approach, not the historical pricing agreed with Teka Kranen.

“The quality of the communication, the drive, and the return on costs incurred.”
Dielan Vlaar · Teka Kranen

These results describe this specific engagement. Lead times and outcomes vary by role, region and labour market.

Teka Kranen – seven crane operators in ten weeks

For Teka Kranen, seven crane operators were recruited within ten weeks. That is seven placements for one specific role type in this project. The hard criteria – what the role requires and what a candidate must meet – are established in advance in an assignment like this.

Not all context factors that influenced the timeline are documented: region, project size, and labour market conditions at the time all play a role. Red Rocket's current approach – WhatsApp conversations with the AI recruiter based on hard criteria defined upfront, insight via Cockpit, and personal follow-up after that – differs from what was used in this case. Ten weeks for seven placements is a reference for this specific project, not a forecast for a different vacancy in a different context.

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