Teka Kranen / Client story
Seven crane operators. In ten weeks.
Reaching a specialist audience and pre-qualifying on experience, certifications and availability.
- new crane operators
- 7
- lead time
- 10 weeks
- qualification
The brief
Teka Kranen needed experienced crane operators. Existing recruitment channels weren't producing enough suitable candidates.
The approach
Targeted social campaigns put the role in front of people already in work. During the campaign, following up every response by phone proved too time-consuming. WhatsApp qualification was added, with questions on experience, certifications and availability.
The result
The existing case documents seven new crane operators in ten weeks. The main process improvement is qualifying candidates before personal follow-up begins.
“The quality of the communication, the drive, and the return on costs incurred.”
These results describe this specific engagement. Lead times and outcomes vary by role, region and labour market.
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