The short answer
When candidates skip your vacancy or drop off halfway, they rarely say so directly. You see it in behaviour: who starts, who stops, and at which question. Those signals become visible when you structure the hiring process well and reach the right audience.
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Reach the right audience first
Many employers assume their vacancy is unattractive. The problem is more often the reach. You're exposing the wrong people to the vacancy, people who were never the right candidates, and they drop off.
Targeted social campaigns put your vacancy in front of people who match the profile you're looking for. That already makes it much clearer what's really going on. Fictional example: a manufacturing company runs a campaign for an operator role and notices candidates dropping off at the question about shift work. The campaign copy had created expectations that didn't match reality.
What candidates say when no one's listening
Candidates are more honest in a WhatsApp conversation with AI than on the phone with a recruiter. They stop giving socially desirable answers. They say what they really think about the role, the working hours, the location. That's information you almost never get in a standard hiring process.
Our AI checks their answers against the hard requirements you set. If a candidate doesn't qualify, they automatically receive no invitation. But the answers they give are visible to you. That's the feedback you were looking for.
Spotting patterns in the cockpit
In the cockpit you see per candidate: profile, answers given, score, and, if they choose to share it, their CV. You can also set follow-up questions.
You also see patterns. If multiple candidates stop at the same question, that's a signal. If conversion stays low while no one mentions the role as unattractive, the problem lies elsewhere: in the reach, the copy, or the terms of employment. You use those insights to sharpen the next campaign. You decide who to invite and how to run the follow-up conversation.
From explanation to your practice
Source and editorial note
This article offers practical considerations. Examples are fictional, not client results or forecasts. The source below provides broader context, not evidence for a particular Red Rocket outcome.
Frequently asked questions
Can I see why candidates drop out of the conversation?
In the WhatsApp conversation, the AI can ask why a candidate doesn't want to continue. That reason is visible in the cockpit. It shows whether the issue is the role, the hours, or something else entirely.
What does it cost to investigate this?
The social campaign runs on a separate media budget, depending on the vacancy and target audience. Placement works on a no cure no pay basis: the fee starts at 11% of gross annual salary. If you learn what's wrong without a placement, the campaign costs are all you've incurred.
