Enza Zaden / Client Story
From first interest to a new job. In four weken.
Reaching seasonal workers, pre-qualifying them, and inviting them to experience the role first-hand.
- from campaign to hire
- 4 weeks
- recruitment event location
- Enkhuizen
- introduction and offer
- 1 evening
The brief
Enza Zaden needed additional pollinators and crop care workers for the season. They wanted to pre-qualify suitable candidates before inviting them to a recruitment event.
The approach
Meta campaigns reached the target audience around Enkhuizen and Wervershoof. A chatbot posed qualifying questions. Candidates who matched received an invitation for a site tour and a conversation with the line manager.
The result
Within four weeks, new seasonal workers were in post. Candidates who were a good fit and showed enthusiasm could receive an offer on the evening itself. Reach, qualification, and personal contact came together in one event.
These results describe this specific engagement. Lead times and outcomes vary by role, region and labour market.
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