Movida / Client Story
Finding service desk staff. In the Netherlands and the United Kingdom.
Tailoring a campaign approach to two local labour markets, and using the lessons from the first campaign to shape the second.
- positions filled
- 2
- total lead time
- 6 weeks
- two local markets
- NL / UK
The brief
Movida was looking for service desk staff with technical knowledge and customer-facing skills, for Lelystad and Liverpool.
The approach
Red Rocket started with targeted social campaigns in the Netherlands. The insights from that campaign shaped the British one. Content and approach were tailored to the local audience. Movida followed up with suitable candidates promptly.
The result
This case reports two filled positions in six weeks. The Dutch campaign ran for four weeks; the British one for two weeks. These are results from this collaboration, not a prediction for other vacancies.
These results describe this specific engagement. Lead times and outcomes vary by role, region and labour market.
Movida – service desk recruitment across two markets
Movida recruited service desk employees in the Netherlands and the United Kingdom at the same time. The recruitment ran in both countries, with an approach that differed per local market. Job requirements, channel preference, and the language and tone of the campaign are factors that are discussed and agreed per market in advance.
For employers considering recruitment across multiple countries or locations, this case shows that market-specific preparation is part of the setup. In Red Rocket's current approach, the hard criteria, preferred channel, and plan for personal follow-up are agreed per market before the campaign starts – so the WhatsApp conversation with the AI recruiter and the Cockpit follow-up fit the local context. This case does not include volume or timeline figures.
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