Business case
total 224 candidates in campaign duration
5 drivers placed in the first 10 weeks
After application, candidates were immediately interviewed via Whatsapp
80% of the candidates were immediately disqualified.
A major player in the European market.
Teka Cranes is one of the major players in the European market for renting mobile crawler cranes, stationary cranes, or rail-mounted cranes. Teka's extensive rental fleet consists of mobile tower cranes on crawlers, tower cranes, top tower cranes, and city cranes. These cranes come with crane operators, providing complete relief for the renter.
Red Rocket helped Teka Cranes with a targeted advertising campaign to recruit crane operators. The ads were strategically placed at varying locations, depending on crane rental activity in the region, reaching exactly the right target audience.
In four months, 79,000 people were reached, with 1123 ad clicks. Of these clicks, 224 people applied, resulting in a conversion rate of 19.94%. Thanks to this approach, Teka Cranes was able to effectively strengthen their team.
Volume down, quality up with Whatsapp
During a biweekly evaluation, it was revealed that it takes too much time to call back all candidates. The volume was simply too high to handle. Red Rocket ensured that candidate selection could take place at scale via Whatsapp during this process. By utilizing a chatbot, the candidate was approached directly via Whatsapp immediately after providing his/her details.
The collaboration
About the collaboration, Dielan Vlaar from Teka Kranen is clear:
"The fine communication, the drive and the return on the costs incurred."
Dielan: "The next step is to continue working with Red Rocket for as long as necessary."
At Teka, there has been more turnover in recent years in terms of machine operators due to the high supply of relevant jobs within the market. For now, several positions have already been filled, but we know that due to our own growth and turnover, this will remain a continuous challenge in the coming years."
