TikTok is taking over the world, but what goes on behind the scenes of this wildly popular app? Here are six facts you need to know!

1. One Third of Adult Users Use TikTok

Did you know that one third of adult users are on TikTok? Especially young adults under 30 are enthusiastic users, with a staggering 62% of them regularly using the app. TikTok is not just a platform for teenagers, but it also attracts a significant adult audience.

2. Six out of Ten Teens Use TikTok, Many Almost Constantly

TikTok is extremely popular among teenagers. Six out of ten teens use the app, and 17% of them are almost constantly engaged with it! This shows how ingrained TikTok is in the daily lives of young people.

3. TikTok's User Base is Growing Quickly

The growth of TikTok is impressive. In just two years, the number of adult users has risen from 21% to 33%. This explosive growth demonstrates how quickly TikTok has become a fixture in the social media world.

4. Only 25% of Users Make Nearly All the Videos

While TikTok has a large user base, it's interesting to note that only 25% of users are responsible for 98% of all the videos you see. This means that a relatively small number of users produce most of the content that goes viral and is shared.

5. 43% of Users Get Their News from TikTok

TikTok is not just for dances and lip-sync videos. No less than 43% of users get their news from the app. This percentage has doubled since 2020, showing that TikTok is becoming an increasingly important source of information for many people.

6. TikTok's News Users are Young and Diverse

The news users of TikTok are young and diverse. 44% of them are between 18 and 29 years old, and 58% are female. This makes TikTok a platform where young and diverse groups obtain their news and information.

TikTok is loved and popular, and it offers advertisers, like Red Rocket, the perfect audience for conducting lead and job campaigns. Whether you want to generate leads or are looking for talent, TikTok offers a unique opportunity to reach a broad and engaged audience.

Want to know more about the opportunities for your business? Click here and schedule a free meeting of up to half an hour. You'll always gain something from it!